Twitter v Facebook: campaign groups in digital head-to-head

Pamela Duncan, David Pegg and Niamh McIntyre

The first head-to-head debate has taken place and the party manifestos are coming in thick and fast. But as much as the big parties would like to control the narrative, they aren’t the only organisations whose messages are gaining traction in this campaign.
In our latest take on the digital election trail, we look at the outriders: the campaign groups using their platforms and/or spending power to help shape the outcome.
Using data from CrowdTangle, a social media analytics platform, we have examined which material has generated the most attention across Facebook and Instagram in the past week.
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